LinkedIn Recommendation by Steve Prue

Details of the Recommendation: 

"Sammi helps outline, refine and roll-out various social networking campaigns throughout the year for my photography brand.  She has a great grasp of the technological landscape as well as the strengths and weaknesses of the various social networking outlets.  Clients love her and her energy.  Her skills and knowledge allow me to spend more time shooting/garnering new business."

Service Category: Social Networking

Year first hired: 2011 (hired more than once)

Top Qualities: Great Results, Personable, High Integrity

Steve Prue

"Protecting and Projecting Brand Values in the Age of Social Media"

When I moved into the marketing realm, it was important to reassure them that handing their business or students over to me did not put them at risk of brand contamination.

I have spent many years practicing with various social media forums, using myself as the guinea pig, and during that time, I have learned the shortcomings of anonymity and privacy on the internet, and the dangers of advancing a brand contrary to your environment.

Ultimately, as individuals we have to understand that everything we upload onto the web, any content we create, all communication via text messaging, and each and every comment we post using online forums, has a life span that can far exceed our expectations, intent, and even our own life expectancy. Furthermore, the context of these items can morph and change, as they are propelled in directions alternate to their place of origin.

"Almost" by DuJourMarketing client   Fang Ling Lee

"Almost" by DuJourMarketing client Fang Ling Lee

The reach of something as simple and seemingly harmless as a status update, is quite literally millions of people around the globe. Now imagine the scope of something like a nude photo, or ill advised tweet, and you can imagine my interest in "what links lead to which content", and how much of a persona/brand is contaminated by personal thoughts, likes, interests.

Bettina May by DuJourMarketing client   Team Rockstar Images

Bettina May by DuJourMarketing client Team Rockstar Images

Sure, ideas and opinions can be conveyed and spread using a pseudonym, or via separate accounts, but ultimately the accounts are traceable. (There are people out there who are far more computer savvy than me, to properly explain the technicalities.)

In this technological age, we must remember that no sooner does someone invent a new online platform, or create a means to connect with people around the world, then somebody else imagines a way to hack it, steal it, reproduce it, or forensically tear it apart.

Nothing is a secret so long as it is on the internet. You just have to know where to look...

In order to be successful in my chosen fields, it has been necessary to respect my client's core values, and operate within in varied environments, all the while remaining detached from my own agendas AND portraying myself as one of them.

Thus far, my team and I have worked with several brands outside of my own alt-community, and successfully kept the distinction between my personal views and interests, and those of my clients, or students.

After a successful launch in 2012, we are looking forward to using the knowledge that I have gained practicing on my own "brand", to elevate those of our clients.  It's been an incredible year of positive feedback, experiences, and successes.  

In short, you ain't seen nothin yet.